About Friend of Lou

If booster clubs, cheerleaders, freemasons, Chambers of Commerce, or even book clubs make you feel uncomfortable — relax.

Friends of Lou is simply a group of people who love Possibility City and who share their pride in it far and wide. (And being a Friend of Lou has perks. Cool ones. Inside-information on what’s happening in the city, weekly emails, special VIP invitations to parties and concerts, and a Friend of Lou Welcome Kit.)

But that’s not the main reason you should become an official Friend of Lou. Far from it.

You see, Louisville’s a place whose formidable wealth of opportunities remains hidden under a proverbial bushel.

We have an incredible quality of life to share. Great parks and green-spaces. Restaurants. Attractions — for visitors and residents alike. Ease of access to and from just about anywhere. Beautiful architecture and comfortable, affordable housing. Safe, distinctive, and welcoming neighborhoods. Nightlife. Sports, concerts, events, festivals, and a host of other recreational opportunities. We’ve got a sophisticated population, top-tier emerging companies and industries, and a diverse, metropolitan workforce to support it all.

You know Louisville: you know what we’re talking about. But loads of people aren’t as lucky — so when you become a Friend of Lou you get dialed into a network of useful resources that you can pass along — and of course enjoy yourself.

So anyway, if you love Louisville, go ahead and make it official. Join now.

If you need more convincing, watch this video and you’ll be sold.