If you’re a commitment-phobe, relax. Friends of Lou isn’t a secret society or cult or anything like that. We’re simply a group of people who love this great city, and share our pride in it far and wide with anyone who’ll listen.

Of course, being a Friend of Lou does have its secret-society-like perks: inside-information on what’s happening in the city, special VIP invitations to parties and concerts, and a Friend of Lou Welcome Kit that includes a lanyard, wallet cards, and other cool swag.

So, if you love Louisville as much as we do, make it official. Register now. (Oh, and by the way, if you want to check out some photos of Friends of Lou sharing the love at recent events, click here: Flickr.)