Barrels of Business
If there’s one thing a Friend of Lou can drink to in Louisville, it’s bourbon.
Thanks to local distillers like Brown-Forman and Heaven Hill, Possibility City accounts for roughly 35 percent of the world’s bourbon production — and we’re talking about an international market of over 100 countries that demand over $1 billion of bourbon annually — in addition to a market of more than $0.5 billion in the US.
It seems only reasonable, therefore, that we’re also home to the original Whiskey Row and, more recently, that the Urban Bourbon Trail was just given the nod of approval by Best Travel Websites.
Raise a Glass to Raising a Glass
Just in case you’re the commemorative sort, we’d like to toast the month of September. It’s not only National Bourbon Heritage Month, but it also marks the birthday of George Garvin Brown, the young pharmaceuticals salesman who became a whiskey broker, distiller . . . and eventual founder of the Brown-Forman Company who had the brilliant idea of selling top-grade whiskey in sealed glass bottles.
Vote with Taste, Buds
Louisville’s Top Drop Contest. We need your help picking the world’s best-tasting bourbon. Think long. Think hard. If you must, stop by any of the nine local bars / restaurants on the Urban Bourbon Trail. (And no, it’s not cheating if you take advantage of the iPhone application. Click here to download the Urban Bourbon app.)
Once you’re ready, click here to vote.

Here in the gateway to Bourbon Country, it’s possible to have more than one favorite bourbon of course. But just for fun, we want to know what your “go-to” bourbon is. We’ve tried to pick a brand from every Kentucky distiller, but you can also write in your choice if you don’t see yours listed.
Think long. Think hard. If you must, stop by any of the nine local bars/restaurants on the Urban Bourbon Trail to remind your tastes buds. And to make getting there even easier, download the iPhone application by clicking here. Once you’re ready, click below to vote. (Since all of these are our favorite, we decided to list the bourbons in a random order.)

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Don’t see you favorite bourbon? Go ahead and add it to the list below.
Love Is On the Air: See It First as a Friend of Lou
Behold the Fred and Ginger of Possibility City. Superstar Podcasters Stacey Yates and Chaz Rough produce a monthly show about Louisville — Lookin’@Louisville — and you, my friend, are among the privileged few who get to see a sneak preview of the Valentine’s Day edition, How Sweet It Is.
CLICK HERE to see, hear, and feel the love. (Rated C for Cool.)
A Note from the PodFather of Possibility
You can see all the Lookin’@Louisville podcasts by CLICKING HERE. Can’t stand the responsibility? Check out these earlier broadcasts:
Black History Month Click here to watch
It’s February. Get your culture on. Visit the Frazier International History Museum, Churchill Downs, and the Speed Art Museum.
Urban Bourbon Trail Click here to watch
Hit the Urban Bourbon Trail and drop in on the best-stocked and most-celebrated whiskey bars on earth. Maybe even the Universe.
Spring Break in the City Click here to watch
Think positive! It’s almost Spring — time to frolic with the kids at the Louisville Science Center and the Louisville Zoo.